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Marketing isn\u2019t just valuable for bringing leads into the sales funnel or increasing brand recognition. It can be instrumental in streamlining your recruitment process and building local brand awareness. Unfortunately, too many companies don\u2019t realize how to marry their talent acquisition and marketing strategies. As a result, they have difficulty shaving off their\u00a0time-to-fill\u00a0rates and fostering a\u00a0more efficient hiring process.<\/p>\n
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How can marketing help? By giving candidates a dose of employer branding power that local recruitment sometimes lacks. Job seekers are overwhelmed with choices in this job market, and often, the employer\u2019s brand drives their decision to apply. After all, it\u2019s not enough for them to love the job; they want to love the company they work for, too.<\/p>\n
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Creating a recruitment marketing message around \u201cthe why\u201d is critical to your ability to convert candidates. Strong marketing teams share glimpses of their company\u2019s benefits, culture, and core values through their blogs, social media, and testimonials, which can better position your company as an employer of choice in a crowded market.<\/p>\n
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The stronger the connection between marketing and recruiting, the more engaging your employer brand becomes and the more compelled candidates will be to look your way. What other marketing tactics can help you woo high performers? Here are a few:<\/p>\n
The phrase \u201cshow, don\u2019t tell\u201d is one we\u2019re all familiar with. In the case of hiring, you can only talk about a job and an organization so much to a candidate \u2014 at some point, they\u2019ll need to see it for themselves.<\/p>\n
Developing a \u201cday in the life\u201d video for each department or role in an organization allows potential employees to see themselves at the company. These videos don\u2019t have to be Hollywood quality to be exciting and energetic. When offered alongside job descriptions, \u201cday in the life\u201d videos better prepare and energize applicants.<\/p>\n
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They can also be used throughout the interview and onboarding processes as reminders about the breadth of a position. Plus, it can serve as a sneak peek of what being a part of your team and your company really means.<\/p>\n
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The hiring process usually involves a lot of repetition. For instance, candidates tend to ask the same questions or request the same materials. Why not roll all those materials into something candidates can easily access?<\/p>\n
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With help from hiring managers and recruiters, marketers can create digital collateral such as online help desks to streamline the hiring process and eliminate redundancies. It\u2019s much faster and more efficient for candidates to find the answers to their questions on their own or even with the help of an AI chatbot.<\/p>\n
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Proactively answering candidates\u2019 questions serves a twofold purpose. First, it fully informs them of expectations in the role and the company, which better prepares them to decide. Second? It sets a precedent for you, the company, as one that values people and their time \u2014 and that\u2019s the kind of company anyone would want to join.<\/p>\n
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Often, when recruiters struggle to fill positions, the issue is the messaging. Refreshing that communication to make it specific and descriptive can bring an excited and informed group of candidates to the table.<\/p>\n
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The marketing team can craft messaging to increase candidate conversion. Whether it\u2019s updating the job post, writing fun social media copy, or developing specific recruitment campaigns for hard-to-fill roles\/shifts, your marketing team is there to support the overall recruitment strategy.<\/p>\n
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Hiring doesn\u2019t have to happen in a vacuum. It can be a genuinely holistic team effort across many departments, including marketing. In fact, marketing\u2019s assistance could be the secret to a\u00a0<\/strong>more efficient hiring process for many companies who want to find and keep great people in the fold.<\/p>\n","protected":false},"excerpt":{"rendered":" 3 Ways to Use Marketing to Boost Your Candidate Pool Marketing isn\u2019t just valuable for bringing leads into the sales funnel or increasing brand recognition. It can be instrumental in streamlining your recruitment process and building local brand awareness. Unfortunately, too many companies don\u2019t realize how to marry their talent acquisition and marketing strategies….<\/p>\n","protected":false},"author":3,"featured_media":14358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-11444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-integrity-insights"],"yoast_head":"\n