{"id":11184,"date":"2021-06-30T07:00:06","date_gmt":"2021-06-30T07:00:06","guid":{"rendered":"https:\/\/integritystaffing.com\/its-social-media-day-get-your-piece-of-the-pie\/"},"modified":"2024-07-02T17:18:15","modified_gmt":"2024-07-02T17:18:15","slug":"its-social-media-day-get-your-piece-of-the-pie","status":"publish","type":"post","link":"https:\/\/integritystaffing.com\/blog\/its-social-media-day-get-your-piece-of-the-pie\/","title":{"rendered":"It&#8217;s Social Media Day \u2014 Get Your Piece of the Pie"},"content":{"rendered":"<p>It&#8217;s surprising how many businesses still think social media is not essential to their marketing strategy. Many others do know but aren&#8217;t consistent with its execution \u2014 the single biggest key to social media success \u2014 due to lack of time or budget. In this article, we&#8217;ll share ways that any business can benefit, plus tips to up your game with minimal effort.<\/p>\n<p><strong>Where should you be on social media?<\/strong><\/p>\n<p>Depending on your business or industry, your channels might include:<\/p>\n<ul>\n<li>Facebook<\/li>\n<li>LinkedIn<\/li>\n<li>Twitter<\/li>\n<li>Instagram<\/li>\n<li>Pinterest<\/li>\n<li>YouTube<\/li>\n<li>Industry forums<\/li>\n<li>Podcasts or seminars<\/li>\n<\/ul>\n<p><strong>Why should you be on social media?<\/strong><\/p>\n<ul>\n<li>Keep your business top-of-mind with existing customers<\/li>\n<li>Attract new customers<\/li>\n<li>Build the brand<\/li>\n<li>Communicate with employees, investors and other interested parties<\/li>\n<li>Stay current with new business ideas and market trends<\/li>\n<li>Improve products\/services based on reviews, opinions and public satisfaction ratings<\/li>\n<\/ul>\n<p><strong>How can you be on social media?<\/strong><\/p>\n<ul>\n<li>Posts on your company pages at major social media websites<\/li>\n<li>Blog on the company website<\/li>\n<li>Comments on others&#8217; social media posts<\/li>\n<li>Local business directories<\/li>\n<li>PPC (pay-per-click) ads<\/li>\n<\/ul>\n<p><strong>What are the fastest ways to be on social media?<\/strong><\/p>\n<ul>\n<li>Mine content already in your files, such as product information, demonstrations and user tips, company brochures, white papers and other literature<\/li>\n<li>Clone press releases that you&#8217;re already submitting to PR services, such as product launches, new location openings and management appointments<\/li>\n<li>Mention an article that you found useful and provide a link<\/li>\n<li>Recycle previous posts with updated info, e.g. last year&#8217;s to this year&#8217;s sale calendar<\/li>\n<li>Cross-post the same content on every site<\/li>\n<li>One-line post on social media providing link to company blog<\/li>\n<li>Break out a previous blog of the &#8220;10 Tips&#8221; type into separate, more detailed blogs on each talking point<\/li>\n<li>Invert a previous blog, e.g. turn &#8220;Best Practices&#8221; into &#8220;Worst Mistakes&#8221;<\/li>\n<\/ul>\n<p>You probably spend a fair amount of time on social media, keeping up with your industry and market. So do your competitors, customers, current and potential employees. A presence there is one of the most game-changing \u2014 yet lowest-cost \u2014 things you can do for your business marketing. It will only grow in importance as younger, digital generations begin to dominate your audience. And as we&#8217;ve shown, it doesn&#8217;t have to take much time or effort at all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s surprising how many businesses still think social media is not essential to their marketing strategy. Many others do know but aren&#8217;t consistent with its execution \u2014 the single biggest key to social media success \u2014 due to lack of time or budget. In this article, we&#8217;ll share ways that any business can benefit, plus&#8230;<\/p>\n","protected":false},"author":3,"featured_media":11185,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6,19],"tags":[],"class_list":["post-11184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-work-life"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>It&#039;s Social Media Day \u2014 Get Your Piece of the Pie<\/title>\n<meta name=\"description\" content=\"It&#039;s Social Media Day! 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