{"id":10719,"date":"2019-08-14T02:02:37","date_gmt":"2019-08-14T02:02:37","guid":{"rendered":"https:\/\/integritystaffing.com\/gen-z\/"},"modified":"2024-06-18T12:27:50","modified_gmt":"2024-06-18T12:27:50","slug":"gen-z","status":"publish","type":"post","link":"https:\/\/integritystaffing.com\/blog\/gen-z\/","title":{"rendered":"Gen Z"},"content":{"rendered":"<p><strong>Gen Z is the\u00a0biggest\u00a0population to\u00a0<\/strong><strong>h<\/strong><strong>it<\/strong><strong>\u00a0our\u00a0<\/strong><strong>l<\/strong><strong>abor\u00a0<\/strong><strong>m<\/strong><strong>arket in 60 years. Here\u2019s (<\/strong><strong>a<\/strong><strong>lmost)\u00a0<\/strong><strong>e<\/strong><strong>verything\u00a0<\/strong><strong>w<\/strong><strong>e\u00a0<\/strong><strong>k<\/strong><strong>now\u00a0<\/strong><strong>a<\/strong><strong>bout\u00a0<\/strong><strong>h<\/strong><strong>ow to\u00a0<\/strong><strong>b<\/strong><strong>ecome\u00a0<\/strong><strong>t<\/strong><strong>heir\u00a0<\/strong><strong>e<\/strong><strong>mployer of\u00a0<\/strong><strong>c<\/strong><strong>hoice.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Gen Z will dominate your workforce by 2025<\/strong><strong>\u00a0because Baby Boomers are retiring at a rate of 10,000 per day.<\/strong><strong>\u00a0Here is how<\/strong><strong>\u00a0<\/strong><strong>you can<\/strong><strong>\u00a0effectively recruit\u00a0<\/strong><strong>them<\/strong><strong>\u00a0<\/strong><strong>into your workforce<\/strong><strong>.<\/strong><\/p>\n<p>______________________________________________________________________<\/p>\n<p>DOES YOUR WORKPLACE PASS THE GEN Z TEST? FIND OUT IN THIS SPECIAL BROADCAST ON SEPTEMBER 19TH.\u00a0<a href=\"https:\/\/live.geniecast.com\/makewayforgenz\/\">REGISTER NOW!<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-330\" src=\"https:\/\/integritystaffing.com\/wp-content\/uploads\/2020\/12\/290614088762074740-register-for-geniecast-for-blog-posts.full_.png\" alt=\"\" width=\"800\" height=\"320\" \/><\/p>\n<div class=\"apos-rich-text-item apos-item \" data-type=\"richText\">\n<div class=\"apos-rich-text\" data-rich-text=\"\">\n<p><strong>Forget everything you think you know about managing Millennials in your workforce<\/strong><\/p>\n<p>Gen Zers, born after 1996, is already in your labor market. The leading edge of this generation is in their 20s. And you can forget everything you think you learned over the last 20 years about managing Millennials in your workforce. Gen Z is about to upend the game.<\/p>\n<p>The truth is with the labor market so tight, none of us have the luxury of taking 20 years to figure Gen Zers as it took us to adjust to Millennials.<\/p>\n<p>All of us who depend on the labor market have got to be on our A-game now because combined, Generations Y and Z will comprise a staggering 60% of your workforce by 2025 according to a <a href=\"https:\/\/www.cnbc.com\/2018\/05\/01\/61-million-gen-zers-about-to-enter-us-workforce-and-change-it.html\" target=\"_blank\" rel=\"noopener\">CNBC analysis<\/a>.<\/p>\n<p>We\u2019re sharing what we know and giving you the exact steps you can take to update your recruiting strategies, employer brand, and workplace culture starting today \u2013 to be the employer of choice for Gen Zers.<\/p>\n<p>________________________________________<\/p>\n<p>Gen Zers\u00a0have never known a world without smartphones,\u00a0Wi-Fi, Google or social media.<\/p>\n<p>_________________________________________<\/p>\n<p><strong>1. Digital\u00a0recruiting<\/strong><strong>\u00a0<\/strong><strong>n<\/strong><strong>eeds to be\u00a0<\/strong><strong>h<\/strong><strong>ighly\u00a0<\/strong><strong>v<\/strong><strong>isual<\/strong><\/p>\n<p>You&#8217;ve probably already transitioned most of your recruiting efforts to digital media such as job boards like Indeed and Monster, plus a careers page on your own website.<\/p>\n<p>Reaching Gen Zers won&#8217;t be quite that simple.<\/p>\n<p>This generation is more visually oriented, so they learn first about employment opportunities on platforms such as YouTube, Facebook. Snapchat, LinkedIn, and Twitter.<\/p>\n<p>But beware\u00a0according to a report by\u00a0<a href=\"https:\/\/www.shrm.org\/resourcesandtools\/hr-topics\/talent-acquisition\/pages\/4-tips-for-recruiting-generation-z.aspx\" target=\"_blank\" rel=\"noopener\">SHRM<\/a>. Gen Z doesn\u2019t like employers pursuing them on their social media accounts.<\/p>\n<p>According to SHRM,\u00a0Gen Z\u00a0prefers\u00a0face-to-face conversations on FaceTime or Skype to email. They&#8217;re less likely to read written content, no matter how well done, unless\u00a0the text is\u00a0extremely brief.<\/p>\n<p>Generation Z&#8217;s need for speed comes into play during the candidate selection process as well.\u00a0<a href=\"https:\/\/www.shrm.org\/resourcesandtools\/hr-topics\/technology\/pages\/study-most-job-seekers-abandon-online-job-applications.aspx\" target=\"_blank\" rel=\"noopener\">SHRM reports<\/a>\u00a0that\u00a0if your online job application takes more than 10 minutes to fill out, it will be abandoned midway by 60% of the applicants.<\/p>\n<p><strong>2. Online\u00a0<\/strong><strong>e<\/strong><strong>mployer\u00a0<\/strong><strong>b<\/strong><strong>randing<\/strong><strong>\u00a0<\/strong><strong>m<\/strong><strong>atters\u2026\u00a0<\/strong><strong>m<\/strong><strong>ore\u00a0<\/strong><strong>t<\/strong><strong>han\u00a0<\/strong><strong>e<\/strong><strong>ver<\/strong><\/p>\n<p>How well your business performs as an employer is now public knowledge, thanks to social media. Fair or not, any current or former employee can post a rating on websites such as Glass Door; and that&#8217;s where Generation Z goes to research your company.\u00a0So,\u00a0it&#8217;s important to monitor and manage your employer approval score as well as the company&#8217;s customer-oriented brand.<\/p>\n<p>Attract Generation Z with brand building on the company&#8217;s social media pages. Virtual tours of the workplace and video interviews with current employees communicate your corporate culture and values in the visual way Gen Zers understand. Google\u2019s 2-minute\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=n_Cn8eFo7u8\" target=\"_blank\" rel=\"noopener\"><strong>video tour<\/strong><\/a>\u00a0is a brilliant example.<\/p>\n<\/div>\n<\/div>\n<div class=\"apos-item apos-widget apos-slideshow     \" data-id=\"w428710313693633947\" data-type=\"slideshow\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-334\" src=\"https:\/\/integritystaffing.com\/wp-content\/uploads\/2020\/12\/269435631415534133-screen-shot-2019-08-15-at-2-26-46-pm.full_.png\" alt=\"\" width=\"859\" height=\"530\" \/><\/p>\n<div class=\"apos-rich-text-item apos-item \" data-type=\"richText\">\n<div class=\"apos-rich-text\" data-rich-text=\"\">\n<p>Best-selling author and Millennial expert, Gabrielle Bosch\u00e9,\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6559552080447582208\/?msgConversationId=6559749004572323840&amp;msgOverlay=true\" target=\"_blank\" rel=\"noopener\">reveals that a major difference between Gen Z and Millennials<\/a>\u00a0is that\u00a0Gen Z is 1.3-times more likely to buy something if it\u2019s recommended by a YouTube celebrity, where Millennials base buying decisions\u00a0more on the reviews of friends and neighbors.<\/p>\n<p>________________________________________________________________<\/p>\n<p>Ms. Bosch\u00e9\u2019s\u00a0big takeaway\u00a0will give you an advantage\u00a0over your competitors\u00a0in recruiting: Gen Z will trust someone who looks\u00a0like and\u00a0sounds like them over a big-name celebrity.<\/p>\n<p>________________________________________________________________<\/p>\n<\/div>\n<\/div>\n<div class=\"apos-rich-text-item apos-item \" data-type=\"richText\">\n<div class=\"apos-rich-text\" data-rich-text=\"\">\n<p><strong>3. Digital\u00a0<\/strong><strong>c<\/strong><strong>onnectivity on the\u00a0<\/strong><strong>j<\/strong><strong>ob<\/strong><strong>\u00a0<\/strong><strong>c<\/strong><strong>an be a<\/strong><strong>\u00a0<\/strong><strong>d<\/strong><strong>eal\u00a0<\/strong><strong>b<\/strong><strong>reaker<\/strong><\/p>\n<p>A digitally enabled workplace is a high priority for Gen Z, who name Google, Amazon and Apple in their list of most desirable employers\u00a0according to David Stillman and Jonah Stillman, authors of the book\u00a0<a href=\"https:\/\/www.amazon.com\/dp\/B01HM27IDK\/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1\" target=\"_blank\" rel=\"noopener\">Gen Z @ Work<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Companies can position themselves as tech-savvy by installing collaborative workspace options and file management systems.<\/p>\n<p>_____________________________________________________<\/p>\n<p>&nbsp;<\/p>\n<p>Arizona Cardinal\u00a0Head Coach\u00a0Kliff\u00a0Kingsbury is the first NFL coach to offer his players cell phone breaks during practice.<\/p>\n<p>&nbsp;<\/p>\n<p>While Coach Kingsbury has roundly criticized on social media himself for giving players cell phone breaks, as a recent college coach, he already discovered that his team could focus better at team meetings and in practice drills when they knew they\u2019d could count on 20-minute social media breaks throughout the day.<\/p>\n<p>______________________________________________________<\/p>\n<p>For Generation Z, it&#8217;s perfectly normal to check their smartphones every few minutes for messages or status updates, even while they&#8217;re working. In\u00a0fact,\u00a067% of them say they experience a high level of stress when they can&#8217;t use their phone\u00a0according to\u00a0<a href=\"https:\/\/genhq.com\/generation-z-research-2018\/\" target=\"_blank\" rel=\"noopener\">The State of Gen Z 2018<\/a>, research by The Center for Generational Kinetics.<\/p>\n<p>If this doesn&#8217;t jive with your company policy, strategies for dealing with it include:<\/p>\n<p>Assessing the individual&#8217;s device usage during the hiring interview<\/p>\n<p>Communicating (clearly and frequently) the reason for the policy<\/p>\n<p>Encouraging the individual to resist the device-checking obsession<\/p>\n<p>Providing a device-safe area or time period (similar to\u00a0smoking zones and breaks)<\/p>\n<p>Providing more enticing alternatives such as interactive learning apps<\/p>\n<p>Setting up a text auto-responder for use during working hours<\/p>\n<p>We should also note here the paradox that while tech knowledge has made Generation Z desirable for their hard skills, it has also created shortcomings in soft skills such as critical thinking, problem solving and interpersonal communication, which previous generations took for granted\u00a0as reported by Carolyn\u00a0O\u2019Boyle,\u00a0Josefin\u00a0Atack\u00a0and Kelly Monahan from Deloitte Insights in\u00a0<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/focus\/technology-and-the-future-of-work\/generation-z-enters-workforce.html\" target=\"_blank\" rel=\"noopener\">Generation Z Enters the Workforce<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4.\u00a0Gen Zers are\u00a0<\/strong><strong>w<\/strong><strong>illing to\u00a0<\/strong><strong>w<\/strong><strong>ork\u00a0<\/strong><strong>t<\/strong><strong>heir\u00a0<\/strong><strong>w<\/strong><strong>ay\u00a0<\/strong><strong>u<\/strong><strong>p\u00a0<\/strong><\/p>\n<p>In some ways, Gen Zers, born 1996 or later,\u00a0continue the work\/life trends initiated by Generation Y\/Millennials (born 1977 \u2013 1997), yet in others they are strikingly different.<\/p>\n<p>Unlike Millennials with their often-cited sense of entitlement to career success, Generation Z grew up during the economic insecurity of the Great Recession.<\/p>\n<p>They saw millions of their parents&#8217; generation lose livelihoods and homes. What&#8217;s more, they&#8217;ve seen the news that Social Security may not be there for them by the time they retire.<\/p>\n<p>______________________________________________<\/p>\n<p>The foreclosures\u00a0during the 2008 recession\u00a0forced\u00a0Gen Z to leave the homes they had grown up in. In addition to the shame of losing a home to foreclosure,\u00a0they\u00a0usually\u00a0had to change schools\u00a0when they moved,\u00a0painfully\u00a0leaving\u00a0their\u00a0friends\u00a0at an impressionable age. These experiences, that most Millennials never experienced,\u00a0shape the\u00a0mindset Gen Z enters the workforce with.<\/p>\n<p>_______________________________________________<\/p>\n<p>These experiences explain why,\u00a0David Stillman and Jonah Stillman, authors of the book\u00a0<a href=\"https:\/\/www.amazon.com\/dp\/B01HM27IDK\/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1\" target=\"_blank\" rel=\"noopener\">Gen Z @ Work,<\/a>\u00a0report that\u00a075% of Gen Zers say they&#8217;re willing to start at the bottom.<\/p>\n<p>That&#8217;s great\u00a0news for employers who need to fill\u00a0entry-level\u00a0positions. And they&#8217;re more likely to provide good ROI, as 61% of them would stay with a company for ten years.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5.\u00a0They are<\/strong><strong>\u00a0<\/strong><strong>e<\/strong><strong>ntering the\u00a0<\/strong><strong>w<\/strong><strong>orkforce\u00a0<\/strong><strong>e<\/strong><strong>arlier<\/strong><\/p>\n<p>Given the untenable \u2014 and growing \u2014 burden of student debt for a traditional college education,\u00a0many Gen\u00a0Zers are looking for alternate routes to acquiring the knowledge they need. In one survey, 47% of respondents said\u00a0they would consider entering the workforce straight from high school and 60% said they would welcome employers offering education in their field in lieu of a college degree. Others may choose more affordable technical or online colleges.<\/p>\n<p>This means that the traditional formulas of recruiting from universities and the 20-21 age group will miss the boat in acquiring valuable talent.<\/p>\n<p>______________________________________________________________________<\/p>\n<p>DOES YOUR WORKPLACE PASS THE GEN Z TEST? FIND OUT IN THIS SPECIAL BROADCAST ON SEPTEMBER 19TH.\u00a0<a href=\"https:\/\/live.geniecast.com\/makewayforgenz\/\">REGISTER NOW!<\/a><\/p>\n<p>______________________________________________________________________<\/p>\n<p>&nbsp;<\/p>\n<p><strong>6.\u00a0<\/strong><strong>They<\/strong><strong>\u00a0<\/strong><strong>p<\/strong><strong>refer\u00a0<\/strong><strong>e<\/strong><strong>xperience\u00a0<\/strong><strong>o<\/strong><strong>ver\u00a0<\/strong><strong>b<\/strong><strong>enefits<\/strong><\/p>\n<p>We&#8217;re not saying Generation Z would sacrifice benefits such as wellness programs; rather, they take for granted that they will receive those. But they do give top priority to opportunities to gain professional experience. They want to know how the present job will help their long-term career growth.<\/p>\n<p>Offering formal and informal training programs can be key to luring the cream of the Gen Z crop to your company.<\/p>\n<p>For example, Amazon offers\u00a0a\u00a0<a href=\"https:\/\/www.aboutamazon.com\/news\/workplace\/career-choice\" target=\"_blank\" rel=\"noopener\">tuition reimbursement program<\/a>\u00a0to employees with as little as one\u00a0continuous\u00a0year\u00a0of\u00a0service.\u00a0Amazon\u00a0pre-pays\u00a0tuition, fees, and textbooks for certificate and associate degree programs in high-demand occupations.<\/p>\n<div class=\"apos-rich-text-item apos-item \" data-type=\"richText\">\n<div class=\"apos-rich-text\" data-rich-text=\"\">\n<p>Best-selling author and Millennial expert, Gabrielle Bosch\u00e9,\u00a0<a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6559552080447582208\/?msgConversationId=6559749004572323840&amp;msgOverlay=true\" target=\"_blank\" rel=\"noopener\">reveals that a major difference between Gen Z and Millennials<\/a>\u00a0is that\u00a0Gen Z is 1.3-times more likely to buy something if it\u2019s recommended by a YouTube celebrity, where Millennials base buying decisions\u00a0more on the reviews of friends and neighbors.<\/p>\n<p>________________________________________________________________<\/p>\n<p>Ms. Bosch\u00e9\u2019s\u00a0big takeaway\u00a0will give you an advantage\u00a0over your competitors\u00a0in recruiting: Gen Z will trust someone who looks\u00a0like and\u00a0sounds like them over a big-name celebrity.<\/p>\n<p>________________________________________________________________<\/p>\n<\/div>\n<\/div>\n<div class=\"apos-rich-text-item apos-item \" data-type=\"richText\">\n<div class=\"apos-rich-text\" data-rich-text=\"\">\n<p><strong>3. Digital\u00a0<\/strong><strong>c<\/strong><strong>onnectivity on the\u00a0<\/strong><strong>j<\/strong><strong>ob<\/strong><strong>\u00a0<\/strong><strong>c<\/strong><strong>an be a<\/strong><strong> deal-breaker<\/strong><\/p>\n<p>A digitally enabled workplace is a high priority for Gen Z, who name Google, Amazon and Apple in their list of most desirable employers\u00a0according to David Stillman and Jonah Stillman, authors of the book\u00a0<a href=\"https:\/\/www.amazon.com\/dp\/B01HM27IDK\/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1\" target=\"_blank\" rel=\"noopener\">Gen Z @ Work<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>Companies can position themselves as tech-savvy by installing collaborative workspace options and file management systems.<\/p>\n<p>_____________________________________________________<\/p>\n<p>&nbsp;<\/p>\n<p>Arizona Cardinal\u00a0Head Coach\u00a0Kliff\u00a0Kingsbury is the first NFL coach to offer his players cell phone breaks during practice.<\/p>\n<p>&nbsp;<\/p>\n<p>While\u00a0Coach Kingsbury\u00a0was roundly criticized\u00a0on social media himself\u00a0for\u00a0giving players cell phone breaks,\u00a0as a\u00a0recent college coach,\u00a0he\u00a0already\u00a0discovered\u00a0that\u00a0his team\u00a0could\u00a0focus better\u00a0at team meetings and in practice drills\u00a0when they knew they\u2019d\u00a0could\u00a0count on\u00a020-minute social media breaks\u00a0throughout the day.<\/p>\n<p>______________________________________________________<\/p>\n<p>For Generation Z, it&#8217;s perfectly normal to check their smartphones every few minutes for messages or status updates, even while they&#8217;re working. In\u00a0fact,\u00a067% of them say they experience a high level of stress when they can&#8217;t use their phone\u00a0according to\u00a0<a href=\"https:\/\/genhq.com\/generation-z-research-2018\/\" target=\"_blank\" rel=\"noopener\">The State of Gen Z 2018<\/a>, research by The Center for Generational Kinetics.<\/p>\n<p>If this doesn&#8217;t jive with your company policy, strategies for dealing with it include:<\/p>\n<p>Assessing the individual&#8217;s device usage during the hiring interview<\/p>\n<p>Communicating (clearly and frequently) the reason for the policy<\/p>\n<p>Encouraging the individual to resist the device-checking obsession<\/p>\n<p>Providing a device-safe area or time period (similar to\u00a0smoking zones and breaks)<\/p>\n<p>Providing more enticing alternatives such as interactive learning apps<\/p>\n<p>Setting up a text auto responder for use during working hours<\/p>\n<p>We should also note here the paradox that while tech knowledge has made Generation Z desirable for their hard skills, it has also created shortcomings in soft skills such as critical thinking, problem solving and interpersonal communication, which previous generations took for granted\u00a0as reported by Carolyn\u00a0O\u2019Boyle,\u00a0Josefin\u00a0Atack\u00a0and Kelly Monahan from Deloitte Insights in\u00a0<a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/focus\/technology-and-the-future-of-work\/generation-z-enters-workforce.html\" target=\"_blank\" rel=\"noopener\">Generation Z Enters the Workforce<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4.\u00a0Gen Zers are\u00a0<\/strong><strong>w<\/strong><strong>illing to\u00a0<\/strong><strong>w<\/strong><strong>ork\u00a0<\/strong><strong>t<\/strong><strong>heir\u00a0<\/strong><strong>w<\/strong><strong>ay\u00a0<\/strong><strong>u<\/strong><strong>p\u00a0<\/strong><\/p>\n<p>In some ways, Gen Zers, born 1996 or later,\u00a0continue the work\/life trends initiated by Generation Y\/Millennials (born 1977 \u2013 1997), yet in others they are strikingly different.<\/p>\n<p>Unlike Millennials with their often-cited sense of entitlement to career success, Generation Z grew up during the economic insecurity of the Great Recession.<\/p>\n<p>They saw millions of their parents&#8217; generation lose livelihoods and homes. What&#8217;s more, they&#8217;ve seen the news that Social Security may not be there for them by the time they retire.<\/p>\n<p>______________________________________________<\/p>\n<p>The foreclosures\u00a0during the 2008 recession\u00a0forced\u00a0Gen Z to leave the homes they had grown up in. In addition to the shame of losing a home to foreclosure,\u00a0they\u00a0usually\u00a0had to change schools\u00a0when they moved,\u00a0painfully\u00a0leaving\u00a0their\u00a0friends\u00a0at an impressionable age. These experiences, that most Millennials never experienced,\u00a0shape the\u00a0mindset Gen Z enters the workforce with.<\/p>\n<p>_______________________________________________<\/p>\n<p>These experiences explain why,\u00a0David Stillman and Jonah Stillman, authors of the book\u00a0<a href=\"https:\/\/www.amazon.com\/dp\/B01HM27IDK\/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1\" target=\"_blank\" rel=\"noopener\">Gen Z @ Work,<\/a>\u00a0report that\u00a075% of Gen Zers say they&#8217;re willing to start at the bottom.<\/p>\n<p>That&#8217;s great\u00a0news for employers who need to fill\u00a0entry-level\u00a0positions. And they&#8217;re more likely to provide good ROI, as 61% of them would stay with a company for ten years.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>5.\u00a0They are<\/strong><strong>\u00a0<\/strong><strong>e<\/strong><strong>ntering the\u00a0<\/strong><strong>w<\/strong><strong>orkforce\u00a0<\/strong><strong>e<\/strong><strong>arlier<\/strong><\/p>\n<p>Given the untenable \u2014 and growing \u2014 burden of student debt for a traditional college education,\u00a0many Gen\u00a0Zers are looking for alternate routes to acquiring the knowledge they need. In one survey, 47% of respondents said\u00a0they would consider entering the workforce straight from high school and 60% said they would welcome employers offering education in their field in lieu of a college degree. Others may choose more affordable technical or online colleges.<\/p>\n<p>This means that the traditional formulas of recruiting from universities and the 20-21 age group will miss the boat in acquiring valuable talent.<\/p>\n<p>______________________________________________________________________<\/p>\n<p>DOES YOUR WORKPLACE PASS THE GEN Z TEST? FIND OUT IN THIS SPECIAL BROADCAST ON SEPTEMBER 19TH.\u00a0<a href=\"https:\/\/live.geniecast.com\/makewayforgenz\/\">REGISTER NOW!<\/a><\/p>\n<p>______________________________________________________________________<\/p>\n<p>&nbsp;<\/p>\n<p><strong>6.\u00a0<\/strong><strong>They<\/strong><strong>\u00a0<\/strong><strong>p<\/strong><strong>refer\u00a0<\/strong><strong>e<\/strong><strong>xperience\u00a0<\/strong><strong>o<\/strong><strong>ver\u00a0<\/strong><strong>b<\/strong><strong>enefits<\/strong><\/p>\n<p>We&#8217;re not saying Generation Z would sacrifice benefits such as wellness programs; rather, they take for granted that they will receive those. But they do give top priority to opportunities to gain professional experience. They want to know how the present job will help their long-term career growth.<\/p>\n<p>Offering formal and informal training programs can be key to luring the cream of the Gen Z crop to your company.<\/p>\n<p>For example, Amazon offers\u00a0a\u00a0<a href=\"https:\/\/www.aboutamazon.com\/news\/workplace\/career-choice\" target=\"_blank\" rel=\"noopener\">tuition reimbursement program<\/a>\u00a0to employees with as little as one\u00a0continuous\u00a0year\u00a0of\u00a0service.\u00a0Amazon\u00a0pre-pays\u00a0tuition, fees, and textbooks for certificate and associate degree programs in high-demand occupations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-343\" src=\"https:\/\/integritystaffing.com\/wp-content\/uploads\/2020\/12\/802979046319906532-screen-shot-2019-08-15-at-2-27-55-pm.full_.png\" alt=\"\" width=\"860\" height=\"479\" \/><\/p>\n<p><strong>7.\u00a0<\/strong><strong>They<\/strong><strong>\u00a0<\/strong><strong>t<\/strong><strong>hink\u00a0<\/strong><strong>i<\/strong><strong>ndependently<\/strong><\/p>\n<p>Thanks to their familiarity with online research, Generation Z prefers to work alone and succeed on their own merits, rather than focus on team efforts and goals. It&#8217;s something to consider if your corporate culture is currently\u00a0team-oriented.<\/p>\n<p>The entrepreneurial spirit is strong in this generation. An amazing 72% of them want to start their own business. Therefore, they\u00a0relish\u00a0chances to learn in fields beyond their current\u00a0expertise.<\/p>\n<p><strong>8.\u00a0They d<\/strong><strong>emand\u00a0<\/strong><strong>w<\/strong><strong>ork-<\/strong><strong>l<\/strong><strong>ife\u00a0<\/strong><strong>b<\/strong><strong>alance<\/strong><\/p>\n<p>Gen Zers\u00a0expect more control over their working hours and a better separation between their professional and personal lives. In fact, they would choose part-time work over long hours, even if it meant making less money. And 51% of survey respondents said flexible work is the most important career goal for them in\u00a0<a href=\"https:\/\/universumglobal.com\/product\/generation-z-grows\/\" target=\"_blank\" rel=\"noopener\">research conducted by\u00a0Universum\u00a0Global<\/a>.<\/p>\n<p>Employers can meet this demand with options to work from home and\/or flexible scheduling.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>9.\u00a0<\/strong><strong>They value<\/strong><strong>\u00a0<\/strong><strong>s<\/strong><strong>ocial\u00a0<\/strong><strong>c<\/strong><strong>auses<\/strong><\/p>\n<p>Working for a better world or a higher purpose is very important to Generation Z; one example can be seen in the current news reports of environmental protests around the world. As Generation Z researches prospective employers, they&#8217;ll be looking for your company&#8217;s involvement in community initiatives. Now&#8217;s the time to beef up those efforts \u2014 and show them off on your social media pages.<\/p>\n<p>Sixteen-year-old,\u00a0Greta Thunberg,\u00a0became a worldwide sensation by protesting outside Swedish parliament for action on climate change at age 15. She was recently nominated for a Nobel prize for her activism.\u00a0Here is\u00a0Ms. Thunberg\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=VFkQSGyeCWg\" target=\"_blank\" rel=\"noopener\"><strong>addressing<\/strong><\/a>\u00a0international leaders at a\u00a0UN Conference on climate change.<\/p>\n<p>Diversity and inclusion\u00a0are\u00a0also a vital component of Gen Z&#8217;s desired workplace: 77% say that a company&#8217;s level of ethnic, gender and educational diversity affects their decision to work there.<\/p>\n<p>Integrity\u00a0Staffing Solutions\u00a0has aligned its corporate culture and messaging to these ideals with a variety of programs from the award-winning Project Home to diversity certifications. We believe it not only helps us recruit top\u00a0talent;\u00a0it\u00a0gives us a competitive advantage in\u00a0problem solving and productivity<br \/>\n.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-346\" src=\"https:\/\/integritystaffing.com\/wp-content\/uploads\/2020\/12\/485975452361823131-screen-shot-2019-08-15-at-2-21-57-pm.full_.png\" alt=\"\" width=\"860\" height=\"453\" \/><\/p>\n<p><strong>10.\u00a0<\/strong><strong>You\u2019ve\u00a0<\/strong><strong>j<\/strong><strong>ust\u00a0<\/strong><strong>b<\/strong><strong>een\u00a0<\/strong><strong>h<\/strong><strong>anded a\u00a0<\/strong><strong>r<\/strong><strong>oadmap of (<\/strong><strong>a<\/strong><strong>lmost)\u00a0<\/strong><strong>e<\/strong><strong>verything\u00a0<\/strong><strong>w<\/strong><strong>e\u00a0<\/strong><strong>k<\/strong><strong>now\u00a0<\/strong><strong>a<\/strong><strong>bout Gen Z\u00a0<\/strong><\/p>\n<p>The research is clear. The stats prove it.\u00a0The opportunity is right in front of you.<\/p>\n<p>______________________________________________________________________<\/p>\n<p>Generation Z&#8217;s values and goals point the way to obtaining a competitive edge in the talent marketplace. Although salaries will go up due to labor shortages, we&#8217;ve seen that money is not this group&#8217;s main concern.\u00a0Together we\u00a0are going to learn\u00a0to\u00a0adapt\u00a0our\u00a0cultures\u00a0and processes\u00a0to make way for Gen Z.<\/p>\n<p>Stay tuned for more exciting research\u00a0in the next few weeks\u00a0you\u00a0can use\u00a0to train and retain\u00a0this exciting new talent-force.<\/p>\n<p>______________________________________________________________________<\/p>\n<p>DOES YOUR WORKPLACE PASS THE GEN Z TEST? FIND OUT IN THIS SPECIAL BROADCAST ON SEPTEMBER 19TH.\u00a0<a href=\"https:\/\/live.geniecast.com\/makewayforgenz\/\">REGISTER NOW!<\/a><\/p>\n<p>______________________________________________________________________<\/p>\n<p>&nbsp;<\/p>\n<p>Integrity Staffing Solutions is a\u00a0full-service\u00a0staffing agency and ranks in the top 2% of agencies across the country for quality service based on Clearly\u00a0Rated\u2019s\u00a0Best of Staffing client survey. To learn more about Integrity or for help with your hiring needs, visit\u00a0<a href=\"https:\/\/integritystaffing.com\/contact-us\/\" target=\"_blank\" rel=\"noopener\">Integritystaffing.com<\/a>\u00a0or call 888.458.TEMP.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z is the\u00a0biggest\u00a0population to\u00a0hit\u00a0our\u00a0labor\u00a0market in 60 years. Here\u2019s (almost)\u00a0everything\u00a0we\u00a0know\u00a0about\u00a0how to\u00a0become\u00a0their\u00a0employer of\u00a0choice. &nbsp; Gen Z will dominate your workforce by 2025\u00a0because Baby Boomers are retiring at a rate of 10,000 per day.\u00a0Here is how\u00a0you can\u00a0effectively recruit\u00a0them\u00a0into your workforce. ______________________________________________________________________ DOES YOUR WORKPLACE PASS THE GEN Z TEST? FIND OUT IN THIS SPECIAL BROADCAST ON SEPTEMBER&#8230;<\/p>\n","protected":false},"author":5,"featured_media":10720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6,10],"tags":[69],"class_list":["post-10719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-integrity-insights","tag-gen-z"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.4 (Yoast SEO v26.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen Z<\/title>\n<meta name=\"description\" content=\"Gen Z is the biggest population to hit our labor market in 60 years. 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